Use Reprint Articles For Your Newsletter Marketing
One of the best and often overlooked methods to building a business is through an electronic newsletter. A newsletter can keep you in constant contact with your customer base, provide a valuable trust building tool that keeps your business fresh in their mind, and can even be used to add additional clients to your roster. But how can an often overworked and slammed business owner take the time to write a newsletter and put it all together for their client list?
One of the simplest ways to get started on writing an electronic newsletter is to comb article directory sites that allow you to reprint articles and combine them to form your own customized newsletter for your clients. It’s as simple as entering in search terms and reading through five or ten articles every month to compile a resource your target market will appreciate and enjoy.
The key to using reprint articles is to include the original author’s resource box at the bottom of the article. Authors upload their work to the shared article directory sites and give you permission to use the articles to grow your business in exchange for the exposure they gain from you forwarding it to your clients.
As a business owner, you save time and money by using useful reprint articles from the directory, and you get a value packed marketing piece to send to your customers. You can cut and paste into a newsletter template, add your ads where appropriate and sales copy, or contact information. Once you have cut and pasted reprint articles into your newsletter and have included the resource box you just save the electronic newsletter and send it to your house list. But think beyond the monitor if you really want your business to grow.
You can print up the newsletter with a desktop printer and find ten stores with waiting rooms, like barber shops, beauty salons, tanning salons, basically anywhere people gather to wait, and leave your newsletter in the waiting room. Be sure to have a powerful compelling offer for people to visit your website, but they will appreciate your company for providing them with a distraction while they wait, and if you choose the right articles, they may take the newsletter with them and use it or mention it to their friends.
Using reprint articles to grow your business is a simple easy way to generate additional clients to your house list, and drive traffic to your site by offering information packed newsletters every month with a few simple clicks of the mouse.
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Organic Search vs. PPC?
Should you invest in Pay Per Click (PPC) or organic Search Engine Optimisation (SEO)? This is a very big question and to a lot organisations the answer will be both but all too often the wrong decision or balance is made between the two. We will try and discuss this topic by looking at an example. One of our customers had a large online marketing budget and they purely allocated this to PPC which did bring in good results. When we were asked to evaluate the website we discovered a whole lost market. When google displayed results you only spotted this company in the sponsored results which meant every person arriving at the website came at a click cost dependent on the keywords. They appeared out of the top 5 pages of natural results for all search terms. We also found a considerable cost in the whole process of finding keywords to bid against and allocating budgets. What we proposed was to move 25% of the PPC budget to organic SEO for a period of 6 months. We deemed 6 months as a realistic measurement time frame to cope with natural peaks/troughs in the business. Before starting a detailed report was created of existing success rates and website analytics. This was the marker to compare against. After just 3 months we started to see the website appear on the top 3 pages of the search engines and our analytics started to show a considerable growth in visitors. After the 6 months were up the findings showed that organic visitors now accounted for the majority of web site visitors. We discovered that given the same company in sponsored and organic results people tended to click on the organic results, this accounted for the reduction in PPC visitors. The actual closure ratio (visitor to sale) was equal to that in the original PPC only campaign. This meant that sales had increased due to more visitors. Based on these findings the decision was made to reduce the online marketing budget by 40% then allocate this new reduced value 50/50 between PPC and organic SEO. This is proving very successful in more sales and also at a lower overall cost to the business. In conclusion we strongly believe a place for both methods of search but would recommend all website owners to first prepare a marketing plan that shows how to achieve good organic sesrch and then allocate a budget to PPC. Organic search is long term website growth whilst PPC is shorter term results driven.
